The most wanted hair
results in the Nordics?
Soft, glossy hair*. Your
clients are looking for it
Long-lasting gloss action haircare.
More gloss, less frizz.
Salon Success
The Opportunity
Understanding your clients' unmet needs is the first step to making Gloss Absolu indispensable in your salon.
Softness, volume, shine and frizz control are the Nordic woman's top desired hair results* — and the majority of your clients walk through your door carrying at least one of these unmet needs.
Nearly 1 in 3 is struggling with flat, lifeless hair.
More than 1 in 4 is fighting frizz she can't control.*
Yet most have learned to compromise — shine or control, softness or hold. The Nordic women are not quite satisfied, because no single solution has ever delivered it all.
That gap is your opportunity.
Give her a range that refuses to choose, and you give her a reason to stop looking anywhere else — and a reason to keep coming back to you for Gloss Absolu!
*CMI (2025)
Benefits
4 Days Anti-Frizz, Bouncy & Glossy Hair
Ultimate glaze & smoothness without weigh down.
No greasy touch.
Anti Frizz · Smooth Hair · Shine
Gloss Hydra Glaze
Gloss Créme
Hover to see both formulas in action
Hover to reveal




























