The most wanted hair
results in the Nordics?

Soft, glossy hair*. Your
clients are looking for it

Long-lasting gloss action haircare.
More gloss, less frizz.

Kérastase Gloss Absolu Model

Salon Success

The Opportunity

Understanding your clients' unmet needs is the first step to making Gloss Absolu indispensable in your salon.

Softness, volume, shine and frizz control are the Nordic woman's top desired hair results* — and the majority of your clients walk through your door carrying at least one of these unmet needs.


Nearly 1 in 3 is struggling with flat, lifeless hair.

More than 1 in 4 is fighting frizz she can't control.*


Yet most have learned to compromise — shine or control, softness or hold. The Nordic women are not quite satisfied, because no single solution has ever delivered it all.


That gap is your opportunity.

Give her a range that refuses to choose, and you give her a reason to stop looking anywhere else — and a reason to keep coming back to you for Gloss Absolu!

*CMI (2025)

Benefits

4 Days Anti-Frizz, Bouncy & Glossy Hair

Ultimate glaze & smoothness without weigh down.
No greasy touch.

Anti Frizz  ·  Smooth Hair  ·  Shine

Anti-Frizz, Smooth Hair, Shine benefit icons
Gloss Hydra Glaze Gloss Hydra Glaze
Gloss Créme Gloss Créme

Hover to see both formulas in action

Hover to reveal

SHINE & SMOOTHENESS PERFECT EQUATION


Cleanliness: Effectively cleanses hair without stripping natural shine.

Care: Provides lightweight hydration and cuticle sealing for a reflective hair surface.

Fiber Alignment: Smooths and aligns hair fibers for maximum light reflection.

WHICH GLOSSY GIRL IS YOUR CLIENT?

With 8 products in total, Gloss Absolu is a more than complete range for long hair prone to frizz, from thin to thick.

LONG HAIR PRONE TO FRIZZ


Bathe : Bain Hydra-Glaze

Treat : Insta Glaze

Prime : Anti-Frizz Glaze Milk


Texturize : Glaze Drops

Perfume : Le Parfum



THICK FRIZZY HAIR


Bathe : Bain Crème Hydra-Glaze

Treat : Masque Crème Hydra-Glaze

Prime : Frizz Glaze Cream


Texturize : Glaze Drops

Perfume : Le Parfum


GLOSS ABSOLU PROFESSIONAL IN-SALON RITUAL

This ritual offers a comprehensive approach to achieving brilliant shine within the salon, followed by at-home care.

DOWNLOAD A TECH SHEET FOR GLOSS ABSOLU PRODUCTS

1 - BATHE


Start with the application of Bain Hydra-Glaze or Bain Crème Hydra-Glaze.


Wet the hair thoroughly, then apply 1 pump (5ml) directly onto the scalp. Develop foam & perform the 3 gestures of the Kérastase Massage. Rinse and repeat if needed.

2 -TREAT


Step 1: Select the appropriate Fusio-Dose booster: Brilliance or Discipline. Mix the chosen booster with Concentré Nutritive. Apply the personalized Fusio-Dose mixture.


Step 2: Without rinsing; Fondant Insta Glaze or Masque Crème Hydra-Glaze over the Fusio-Dose application. Gently massage & leave it on for 3 minutes. Rinse.

3 - TEXTURISE PRIME


On towel-dried hair, apply up to 7 sprays of the Anti-Frizz Glaze Milk or Frizz Glaze Cream on lengths & ends, depending on hair length and thickness working section by section to protect hair up to 230°. Do not rinse. Proceed to blow dry.

4 TEXTURISE - FINISH


After the blow-drying, apply a few drops, according to length, of Glaze Drops into your hands. Evenly distribute the oil through the lengths and ends, using your fingers to separate and define the hair, to add a final touch of shine and smoothness.

4 - HOME

Le Parfume


Gloss Le Parfum by Kerastase is a captivating fragrance designed as a unique haute couture experience. Spray 2-3 times onto dry hair, holding the bottle 3-5 cm away.

THE POWER OF SCIENCE

Discover the key principle active ingredients that make Gloss Absolu so unique.

AMINEXIL

Retains moisture, capable of binding over one thousand times its weight in water.

GINGER ROOT EXTRACT

Naturally occurring fruit acid, it is used in cosmetics for their exfoliating properties.

WILD ROSE IN OIL

The ultimate love ingredient. Brings sensoriality and femininity.

LUXURIOUS FRAGRANCE

Unexpected haute-couture blend of fusing citrus notes, with luxury floral bouquet signature.

A mix of hair care technicity & fine-fragrance artistry for a ultra sensorial yummy experience.

TOP NOTES

UNEXPECTED CITRUS

HEART NOTES

FLOWER BOUQUET

BOTTOM NOTES

VANILLA & SANDAL


Become the stylist you want to be.


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digital learning platform for hairdressers.


DISCOVER THE DIGITAL KIT FOR YOUR SALON


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Reach out to your Business Partner to get the digital kit


E-LEARNING

PERFECT CONSULTATION


Discover the art of transforming a standard consultation into a bespoke Kérastase experience—a moment of true excellence that honors your clients' time and investment.


ACCESS LEARNING


Discover the full potential of Kérastase Blond Absolu through the Access learning course!