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Your clients hair is their self-esteem
Hair is a core pillar of identity. Although softness and strength remain the top desired hair results for Nordic women, there is a significant unmet need in the market: repairing damaged hair.*
With 73% stating their hair directly impacts their self-esteem, the role of the stylist is more critical than ever. By offering Redken’s Acidic Bonding Concentrate, you provide the ultimate formula for hair strength and the self-confidence your clients are searching for.
*Source: Nordic Haircare U&A, (Kantar) June 2025
REDKENS ACIDIC BONDING CONCENTRATE
The Acidic Bonding Concentrate range offers a professional solution for damaged, processed hair. This pH-balancing range is specifically formulated with an acidic pH to combat the negative effects of hair coloring, heat styling tools, and even water.
Redken’s most concentrated hair care for ultimate repair, intense care and protection against colour fading. Transforms all hair types and textures, even the most demanding and treated hair.
Key Benefits
- - 56% less hair breakage*
- - Heat protection up to 230°C**
- - 82% less visible split ends***
- - Tames frizz
The result?
Hair that looks and feels healthy!
*When used as a system consisting of Acidic Bonding Concentrate shampoo & conditioner vs. non-conditioning shampoo
**When used as a system consisting of Acidic Bonding Concentrate shampoo, conditioner & leave-in treatment vs. non-conditioning shampoo
***When used as a system consisting of Acidic Bonding Concentrate shampoo, conditioner & leave-in treatment
****System with Acidic Bonding Concentrate Intensive Treatment, Shampoo, Conditioner and Leave-in vs. undamaged hair
Combat one years worth of visible damage in one use*
Click on each product to explore the science and benefits.
What it is
Redken's most concentrated all-in-one formula for strength repair on all types of damaged hair. Repairs the hair from cuticle to cortex.
Key Benefits
— 14x smoother hair*
— 90% more conditioned hair
— 2x less breakage****
— pH balancing
What it is
Luxurious shampoo provides ultimate strength repair, intense conditioning and color fade protection. Formulated with an acidic pH.
Key Benefits
— 56% less breakage**
— 82% less visible split ends***
— 11x smoother hair****
— pH balancing
What it is
Ultra-rich and nourishing conditioner repairs the hair from cuticle to cortex, providing strength repair and intense conditioning.
Key Benefits
— 56% less breakage**
— 2x less breakage
— 14x smoother hair****
— pH balancing
Sustainability
Discover your favorite ABC formula, now with 63% less plastic per mL compared to the 300ml bottles.*
Refill your existing bottles while reducing environmental impact. Win/win for hair and planet.
Shop Refill
What it is
Ultra-nourishing repair mask delivers ultimate strength repair, easy detangling and intense conditioning in just 5 minutes.
Key Benefits
— 3x stronger hair*
— Shine for 3 days**
— 14x easier detangling***
What it is
Redken's 1st bonding serum for 24/7 repair. Citric acid penetrates 7 layers deep* to strengthen the hair.
How to use
Night: Apply mid-lengths to ends for overnight repair.
Day: Apply for instant frizz reduction and shine.
Innovation
Specifically dedicated to targeting the ends of the hair by strengthening and repairing dry, damaged split ends.
Technology
Citric Acid: Relinks broke bonds.
Madecathenol: Seals damaged ends instantly.
Acidic Bonding Concentrate Leave-In Treatment
One of the main desired results for Nordic women from their hair care products are strength and the damage repair*.
Fight a year’s worth of visible damage in one use** with Redken’s iconic leave-in treatment.
Strengthen weak bonds & enhance your hair resilience with one product that offers:
- — 2x less breakage***
- — Heat protection up to 230°C****
BRING THE DIGITAL BUZZ TO YOUR SALON CHAIR
The Campaign is Live. Your Clients are Watching.
Watch Redken´s Acidic Bonding Concentrate Leave-in Treatment Media Campaign: “Leave It In”, featuring global icon Sabrina Carpenter.
Turn screens into salon loyalty and ensure your salon remains the ultimate destination for haircare advice.
Make the ABC campaign a core part of your client's consultations!
Younger clients are actively discovering this campaign via digital touchpoints, whereas older generations rely on guidance and recommendations from their hair stylists.
While the stylist remains the expert, the conversation starter has moved online. By funneling the global media power of the ABC Leave-in directly into your salon & consultations, you transform a digital “like” into a professional treatment service and/or retail sale.
Hair Bandage Technology
Relinks broke bonds to repair strength & elasticity deep inside hair.
Binds cuticle layers to cortex to seal damaged ends instantly.
Fragrance Profile
Acidic Bonding Concentrate Backbar System
Offer your clients salon services with Redken’s most powerful hair care system.
Our new and improved backbar system offers your salon clients professional and tailored hair care regimens that target the 3 building blocks of healthy hair: protein, moisture and low pH. Experience visible results after just one use.
Anyone looking to restore protein and moisture to their hair. Can be used on all hair types and textures.
7% Cationic Acid + Amino Acid helps strengthen and add protein to the hair.
10% Glycerin helps rebuild, moisturize and nourish dry hair.
pH of 3.0-4.0 helps seal the cuticle, thereby protecting hair color and adding instant shine.
With just one treatment, the Acidic Bonding Concentrate backbar system visibly repairs damaged hair.
Business Support
Social Media
Introduce ABC Bandage Balm in your salon and let the Social content do the rest!
Download Kit
