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Shu Uemura Art of Hair
Shu Uemura salon opportunity

Split ends are the no. 1 hair concern among Nordic women.

26% say their hair is dry or dried-out, while 18% are concerned about dullness and lack of shine.

And when it comes to what they want from their hair, soft, smooth and shiny hair are among their top requests.*

For salons, this is an opportunity to offer a simple finishing step that addresses the look and feel clients care about: smoother, softer, shinier hair, without weighing it down.

*Kadir, Nordic CMI (June 2025)

meet shu uemura ultimate reset oil-concentrate

a luminous oil with rice-bran oil and tetra-peptide, designed to help seal split ends and add shine—leaving strands soft and smooth.

apply to damp lengths for a smooth, shiny finish, or to dry lengths to refine the look of ends and refresh the style.

a versatile finishing touch in the salon - and an easy step to recommend for clients’ at-home routine.

Shu Uemura — how to use
sensorial lightweight texture

a luxurious yet lightweight texture, this luminous oil seamlessly melts into the hair without weighing it down.

its delicate shine elevates any haircare ritual, leaving strands soft to the touch, radiant in appearance, and enveloped in a sophisticated, indulgent finish.

pre-wash apply before washing for deep, preparatory nourishment.
in the shower mix 2 drops into your mask or treatment for hair that’s 4 times more manageable and easier to detangle.
after washing apply to damp or dry hair to seal split ends, smooth the lengths, and maintain a radiant shine.
Shu Uemura ultimate reset extreme repair oil — packshot buy now
Shu Uemura — sourced ingredients
sourced ingredients
tetra-peptide known for aiding improving
hair texture & quality
rice-bran oil known for adding shine, preventing split ends, making hair softer and stronger
harvested in japan hyogo rice the finest type of rice, harvested organically with more vitamins and minerals than other kinds of rice. in both in vitro and in vivo tests, its biological properties proven; from promoting collagen synthesis, to restoring cell damage resulting from uv, and increasing overall permeability, moisture, and elasticity to hair & skin
Shu Uemura Ultimate Reset — product Shu Uemura Ultimate Reset — packshot Shu Uemura Ultimate Reset — lifestyle
Shu Uemura — a fragrance we all remember
a fragrance we all remember
top
orange orange blossom peach
heart
ylang ylang geranium jasmine
base
benzoin tonka bean sandalwood

the art of kinsugi kintsugi is not the art of concealing a flaw; ​ it is the mastery of elevating it.​

For centuries, kintsugi has represented the Japanese philosophy of wabi-sabi, which encourages us to find beauty in what is flawed or imperfect. It carries the message that damage is not an ending, but an opportunity to create something even more beautiful. The formulas come in Shu Uemura Art of Hair’s signature packaging, presented in a luxurious combination of emerald green and gold. These shades embody the heritage of the art of kintsugi.

Shu Uemura Ultimate Reset — your new secret weapon behind the chair

Ultimate Reset A range for hair repair

Frequent bleaching, colouring or chemical treatments can cause deep damage to the hair.

The hair becomes more brittle, drier with split ends, less shiny and eventually breaks off.
To repair the hair, it needs the utmost care with the right products.
Shu Uemura Art of Hair has created an ultra-effective professional formula to repair over-processed hair..

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